Strategies for global expansion when your budget is small.
★★★★★ A must read for ISV’s with ambitions of growing internationally
Here is the complete guide to the owner or CxO in a software company that wants to scale internationally. The content of this book really hits the spot with both a strategic and operational perspective.
Amazon Reader Review
Going Global on a Shoestring is a handbook for the executives and business developers in small and medium sized software-companies (20-200 employees) that lay out the strategies for global expansion as well as perform the actual field work with winning the first customers abroad.
It is a book about how to get the first customers outside your domestic market. We could call it establishing the foundation for global growth. Getting that foundation in place and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.