Strategies for global expansion when your budget is small.
Going Global on a Shoestring is written for entrepreneurs that understand the need for and the enormous potential offered by fast global growth, but need a framework for making it happen. The objective of the book is to provide a repository of tested ideas for how to start global expansion on a small budget, with only very few people and from a juvenile position in your domestic market. The book offers ideas for rapid international growth on a shoestring.
The book builds upon Alexander Osterwalder’s business model framework, several selected case stories from the software industry and the author’s experience with growing small information technology companies to global market leaders.